Covent Garden

Covent Garden is one of London’s top tourist destinations, but believe me, there is more to meet the eye than a guy trying to get out of a straight jacket in 2 minutes, crazy jugglers and people pretending to be statues. Whenever I go to Covent Garden my first stop is ‘Cyber Candy’, they sell all sorts of American sweets with ‘Lucky charms’ being the most popular purchase. Their window display is like a little piece of Willy Wonka’s chocolate factory. They have their product range set out on the display with massive Hello Kitty or Homer Simpson figures which together with colourful packaging make you want to have a little peak inside. And it’s nearly impossible to leave with empty hands.

All the shops around Covent Garden, especially high end ones like Fred Perry or Lyle and Scott have very simple and traditional yet luxurious look. I think mostly people would go inside the store, because of the popular brand name, not because the window display caught their attention. Boutiques in the Apple market however have very little space to decorate their stores and window displays but they sure do the great job at promoting their products. Each store has their own feel to it. For example one of the shops that sells sailors clothing has old maps and wooden ships laying around the store. Even though they’re not for sale they represent what the store is about. We can see this pattern throughout most stores in the apple market. 

One of my favourites must be ‘Candy Cakes’, their muffins taste just as good as they look. Although they are quite expensive, they’re definitely worth extra pennies. When I saw their window display I felt like I was in Alice in Wonderland. All the muffins are covered in colourful icing with all sorts of jellies stuck on the top. Store is painted green and has pink seats and tables which reflect the business logo. It all looks so magical and cute which makes it so hard not to try anything. I always recommend it to anyone who is going to Covent Garden. In this case Candy Cakes are not using any promotional techniques, because products are enough to attract people inside the store.  

We can also see that in market stoles with vintage and most random products. They don’t need to make much effort in decorating, because the beautiful products already make them stand out.

There are some products which you can’t find anywhere else and that’s what makes Covent Garden very special and beautiful place to shop at.