Carnaby Street

I have to tell you, whenever I got to  Carnaby Street it makes me hyped up. It's hidden away between Oxford Street and Picadilly Circus when you go in there you feel like you have entered totally different world. All the shops are quite small, but visual merchandising and architecture is just amazing. 
What I love the most are the shops around the corner from Diesel shop which looks like it' was built out of old wood 20 years ago and hasn't been painted since, but don't get me wrong it matches perfectly with the in store design and heritage message they are trying to show. 


My two favourite shops must be 'Beyond the Valley' and 'Lammography'. Beyond the Valley sells very quirky and fun clothes, mainly t-shirts although I did fall in love with couple of checked shirts they had on display. Shop has very vintage but random decorations such as old clock inside antlers skull next to vintage telephone in a shape of a shoe. As weird as it may sound when you're inside the store it actually looks cool. Lammography sells different types of cameras but they make them in different colours and designs which couldn't be cooler. Prices are very high but products are definitely worth the cost. What I love about their store is that they have polaroid pictures nearly all over the store but for example on the ceiling they only have pictures of sky and clouds and then on the sides various trees and people enjoying themselves in the sun. It looks amazing and makes you feel very welcome and friendly. Both stores are right next to each other  and look very cosy and stylish from outside, you can sign their guest book and receive e-mails about various offers and events. 

Other stores around Carnaby street also try very hard with V&M and deco in order to match their brand personality and image. What I also like about that place is that there is always something going on in there if they don't have major balloons covering whole of the street then there will be 'Central Perks Cafe' where people can enjoy coffee in the same restaurant layout from "Friends" series.  


It's definitely a place worth visiting, even thought some prices may be high it's still good to experience the magical V&M and quirky designs. Employees are very polite and friendly and make you feel very welcome in each store.